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Heartbreaks

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THE great American instinct is to save time a lot of time and then some more time. In the big affairs and the little things of life, time is the most valuable thing at our command.

Limited trains, automatic telephones, sixty-miles-an- hour automobiles, airplanes still faster we have these things in answer to our demand for speed. And an equally important time saver in the lives of people today is advertising. Just as surely as any other modern ser- vice, the advertisements bridge hours and days for people who have wants to be filled.

Readers of advertisements are the same people who demand the utmost efficiency in communication, in business, in their daily life. They know that a few minutes' reading of the advertisements will tell them more about products, values and the intelligent spend- ing of their money than they could discover in clays by any other method.

And like the other great time savers, advertisements save money and energy, as well. The reading of them i* a genuine human economy.

The screen's most lovable bandit continues his adventures

IN OLD J ARIZONA IN / THIS GREAT V OUTDOOR MOVIETONE ROMANCE

THE ARIZONA KlD,//,

Warner Baxter

A»ii> Mona Maris

Greater than "In Old Arizona" and "Romance of the Rio Grande" two pictures that established Warner Baxter as the supreme lover in outdoor roles.

An ALFRED SANTELL production

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\oiumc- xxxii Contents for July, 1930 Numbers

The entire contents of this magazine are protected by copyright, and must not be reprinted without the publishers' consent.

What The Fans Think 8

Our famous open forum.

Shore Leave . . . . . . ... . . . .15

What happens to Clara Bow and Fredric March, in "True to the Navy."

The Heartbreak Behind The Smile . . . Edwin Schallert . . 16

Former stars who watch and wait for a chance to come back.

I Stop To Look Back Neil Hamilton . . 20

The second installment of an inimitable autobiography.

There, There, Don't Cry . . .23

Pictures of easy tears.

How To Live On Nothing In Hollywood . . Carroll Graham . . 24

The subtleties of being an uninvited couch guest.

Page Helen Morgan! . . . . . ... . . . .26

Perhaps she will put a stop to imitators.

Such Men Get There William H. McKegg . 27

An explanation of Robert Montgomery's success.

If At First 29

Pictures of Eddie Nugent in the act of living up to his motto.

Over The Teacups . . . . . The Bystander . . 30

Fanny the Fan stirs her brew.

The Delaware Delilah Malcolm H. Oettinger . 34

She's Estelle Taylor, of course.

Favorites of the Fans . . . . . ... . . . .35

Full-page portraits of eight in rotogravure.

Random Notes On Billy Samuel Richard Mook . 43

A favorite interviewer's impressions of William Haines.

The Mystery Of Your Name .... Monica Andrea Shenston 44

The science of numbers is put to the test.

Sweet And Simple 46

Pictures of beauties in summer frocks.

The Ghost at the Banquet Mignon Rittenhouse . 48

Fear of Hollywood's blacklist causes many a banquet to lose its savor.

The Stroller Neville Reay ... 50

Ironic observations of the film town.

Marked Men 52

The embarrassment of telltale signs.

In The Springtime William H. McKegg . 53

All about Yola d'Avril.

Continued on the Second Page Following

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Pewter And Old Lace .

Contents Continued

Describing the stars' heirlooms, inherited and acquired.

. Myrtle Gebhart . . 54

Hollywood High Lights

News and gossip of the movie citadel.

The Movie Racket . . . . . Inez Sabastian

Another installment of a serial you won't soon forget.

Edwin & Elza Schallert 58

. 62

The Stars Hit Back

. Samuel Richard Mook . 64

They tell what really happened at some famous interviews.

Time, The Comedian

You will smile at costumes worn in "The Florodora Girl."

A Confidential Guide To Current Releases . .

Timely tips on pictures now showing.

The Screen In Review ....

Our indefatigable critic gives his opinion.

Janet As She Is

An illuminating examination of Miss Gaynor.

As They See Themselves ..... Myrtle Gebhart

What players learn from watching their shadows on the screen.

Beatrice Fairfax, Please Help! . . . . H. A. Woodmansee

The lovelorn in Hollywood have peculiar troubles.

Norbert Lusk Margaret Reid

Information, Please ....

Authoritative answers to readers' questions.

. The Oracle .

68 69

70 74 83 88 102

Can One Break Into Talkies?

IT'S the one question asked PICTURE PLAY so often, that we determined to give our readers an authoritative answer based on the actual experience of one who attempted it. Thus you will find next month the report of Mignon Rittenhouse, who not only suc- ceeded in working at Paramount's New York studio, but interviewed casting directors, extra girls and others vitally interested in the busi- ness of making talkies.

Miss Rittenhouse learned that talkies have closed down the old- est, most familiar entrance into the movies and opened up new ones. That there actually is a chance for the outsider, but that in obtain- ing that chance he must pursue an entirely different course than in the days of silent pictures. It is a surprising story that Miss Ritten- house tells, and it is one replete with human interest as well as sound information. Make a note to order PICTURE PLAY for August and run no slightest chance of missing it.

Not Heroes To Their Tailor

WHAT happens when your favorite male star decides to replenish his wardrobe? Certainly our darlings of Hollywood don't open the mail-order catalogue and check off the "nobby" suit they decide to buy. Far from it. Clothes are too important an item in their pro- fessional personal lives to leave any detail of them to chance. So they go to a tailor who is popular with the majority. But if you think their calls are confined to one or two visits, you are very, very much mistaken. Or if you think that their likeness to Apollos on the screen makes the fitting of their clothing an easy task, you are mistaken.

It's a long story, this intimate revelation of tweeds and twills and the gentlemen who wear them. Just the sort of story you would expect of Samuel Richard Mook, in fact. And he has gone after it with his accustomed zest. So much so, indeed, that he suc- ceeds in telling you what you never knew of certain stars, and what is revealed by their taste in clothes, as well as their conduct when off duty in a place no writer has ever invaded before.

In this unusual story there is still another proof that PICTURE PLAY yields to no summer doldrums, but is the best magazine of the screen in every season.

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DEPT. A-131 GIHAKD. KANSAS

What Tke Fans Think

The Public Boop-a-doop.

IF Samuel Richard Mook, who wrote "Bread-and- butter Babies Looking for Cake" in April Picture Play, is a prophet, then Heaven help the fans, for it looks like a long season of boop-a-doop shows and back-stage revues. A little vaudeville goes a long way, and when one has to sit through a wretched hour of talking vaudeville acts in hopeful anticipation of the feature to come, and then to find just another of the wisecracking bread-and-butter babies of the Broadway hooter type in a rehashed stage play, it is no wonder that we doubt the Jovian wisdom of Mr. Mook, and long for more of the "cold and unsympathetic" sophisti- cation of Ann Harding, one of the finest and most appealing artists the stage has yet given to a bored public.

Look again, Mr. Mook, beneath that characteristically "destructive coiffure," of which you so evidently disap- prove, to see the fearlessness, the tenderness, the human- ity of those eves and that lovely, sensitive mouth, and then thank your stars that out of the welter of muck of "what the people want" we've been, privileged to see "Condemned" and "Paris Bound."

If we are to have talkies, for Heaven's sake let us have players who can talk, or let us sit quietly and absorb the beauty of the peerless Corinne, or the baby ways of "our Mary," and not suffer the disillusionment that we must when they open their mouths to talk ! And remember, Mr. Mook. there are a few thousand of us who prefer a finely constructed drama to flashes of female anatomy and mushy theme songs.

Isabel Bartlktt Hatch.

(,n 1 [ighland Avenue,

( h-cen field, Massachusetts.

"On Land and on Sea."

Tn response to Gilda's letter, headed "Three Cheers for Dick." in which she said that she admired Barthel- mess for snubbing some schoolgirls in Mexico City, may I ask who is lie. compared to the many better- known and better-loved actors, to ignore those who make his livelihood possible? Just a drop in the bucket, compared to the many real players.

Last summer, while cruising around Catalina Island, I saw several parties of movie people on their yachts, among then Cecil DeMille. Nils Asther. Victor Mc- Laglen, and others, all of whom returned our greetings.

But Barthelmess Dick turned his back, not casually or nonchalantly, but very abruptly and rudely.

When pictures starring Barthelmess are advertised, this unpleasant happening comes to mind, and I prefer staying home to contributing to the upkeep of his yacht.

Bernice Thompson. 1734 Lemon Avenue, Long Beach, California.

Heavens! A Harem for Gary?

When people take upon themselves the positions of match breakers, it is time the bar went up. I refer particularly to the case of Lupe Velez and Gary Cooper. Ever since their engagement was announced, it has been tabooed by these few. I sincerely hope that the mar- riage took place soon after the announcement. Whether or not, they are still loving each other, and Gary is put- ting up with it and likes it.

It was pointed out to him by R. Newcomb that it was indeed unfortunate and the sooner he terminated it the better.

Lupe's feelings were not spared one bit, for Fay Wray and Mary Brian were selected as suitable partners, although in Fay's case it was too late for a romance. Still that leaves Mary Brian. We are not told if Mary is to have any say in the matter or not. Excuse me, R. Newcomb, but since when were you elected Gary's keeper? If he has gone down in the estimation of a number of so-called fans, then he must have gone up in the estimation of thousands of others, for he has reached the pinnacle for which he was headed and is sitting there good and pretty. It wouldn't matter if lie kept a harem. Thanks to Marie Price for the informa- tion she handed out so sweetly, but it missed the mark.

A MoXTREALER.

Montreal, Quebec, Canada.

Slightly Out of Tune? What is all this racket about John Gilbert being through, and that his voice is impossible and a com- plete flop? Just because his vocal cords were not func- tioning at topnotch in "His Glorious Night" is no rea- son for saying he is not as good an actor in talking pictures as he was in the silent. One swallow does not make a summer, and one poor picture does not neces- sarily condemn one as a had actor.

Continued on page 10

VITAPMONE

JOINS TWO JOYOUS STARS IN ONE GREAT COMEDY SPECIAL

10

What The Fans Think

Continued from page 8

John Gilbert's reputation lias already- been made, and nothing can steal his fame from him. Have Fans forgotten his splen- did performances in "The Count of Monte Cristo,'' "The Merry Widow," "Love," "The Big Parade," and "Cossacks"? His fame rests securely on these, and no carping critic can filch it from him.

Be good sports, fans, and give him an- other chance. Voice culture, and more care and time spent on his next picture, will surely restore him to his old place in ■the fans' affections, provided the» picture is a worthy medium for his art.

Mrs. Frank E. Richardson.

Villa Cedars, Richardson Road, Hope Hull, Alabama.

How Some Quarters Stray.

What becomes of the quarters sent in for photos? Perhaps this will serve as an answer to the preposterous insinuations of some of the fans.

I have been receiving money through the mail for some time in connection with the Lois Moran club, which I conduct. One day I received a notice to appear at the post office in person. I was handed a letter which had arrived open, and was asked if anything was missing. Fortunately, the writer mentioned an inclosed quarter, and i:i the same mail pouch which brought the open letter was a loose quarter.

But there were many letters which I never did receive, and they contained dol- lar bills. Needless to say it was with difficulty that I assured those who claimed to have sent the money that I had not re- ceived it. Where did the money go? It's hard to say, exactly, but I do know that I felt more or less put out, as the whole thing cast reflections my way. I can imagine how the players must feel, reading these direct insinuations against their hon- esty.

Don't always blame the stars. It may be true that some are negligent I don't know. And I'm sorry for any one who has sent several quarters for photos and received no reply. If the money reaches its destination, then the star should main- tain the same honesty his fan displayed, and send a photo. Why not assure your- selves, fans, that your quarters reach their destinations, before publicly casting any reflections?

Remember, mail has an uncanny habit of straying, especially mail containing loose money.

The players have no way of knowing anything about their mail, which arrives in such enormous quantities, until it gets into their own hands. Think of all the handling before your letter reaches them.

Lest any more make a mistake and many do, for I've received letters with a simple, little application blank filled out, and a loose bit of change jumping all over the interior of the envelope, and marveled at the safety ! here are a few points to remember, when sending money through the mail for anything, photos, club dues, or stick candy. If you do not purchase a money order, and cannot register your let- ter, then take other precautions.

Wrap your coin or bill so that it is not easily recognized as such by feeling.

Address your letter plainly, in ink, and also give your name and return address. There can be no mistake in the direction this way.

When sending money through open mail, be sure you use a good, heavy envelope, and be sure it is sealed securely.

A good idea when sending a coin, if a

regular coin-container is not available, is to paste it between two pieces of thin cardboard.

I'm sure the players would be glad to come to an understanding with the fans about this money business. I can't feel that any player, receiving the salaries they do though some of those salaries are ex- aggerated, for the benefit of the hungry public's appetite ! would stoop so low as to collect those quarters, and give noth- ing in return for them. That is rather ridiculous, don't you think?

Genevieve A. Larrieux-Loudance.

P. O. Box 272, Wilmington, California.

The Quality of Mercy.

How I hate pessimistic people ! Those who contribute to this page, saying "She's a flop. He'll never get anywhere. Who got them in the movies?" or "They're just kids. Who cares about seeing smart- Alecks cut up?"

Let me say to those wise birds who know so much, that it's the youth of to-day that's making this country the desirable place it is. Of course there are many failures, but let's not condemn them. Is it not better to try and fail, than never to have tried?

I wish to say further, that most of my favorites are stars who have come back, as well as a bunch of youngsters who are having tough breaks in filmland. When a young player is miscast, please don't say "Throw him out," but say "Come on, fans, let's put him over. Let's see that he gets better roles." Eddie Jerome.

Box 782, Donna, Texas.

They Can't Fool Jennie.

Why pick on Richard Barthelmess so much, when half the other players have voice doubles? In "Mother Knows Best" Barry Norton didn't sing. In "The Wolf of Wall Street" Paul Lukas didn't speak. When these players moved their lip? you could notice that some one was doubling for them, but when Richard Barthelmess moved his lips you never knew that some one was singing for him, so you must ad- mit that that was pretty clever. We never would have known that Frank Withers had doubled for him if we hadn't read about it, but it certainly gets you sore when you find it out.

The talkies have enough faults with- out voice doubling. Why put a player who can't sing in a singing picture and have him get the credit for the double's work?

Nowadays instead of listening to a talkie, I watch the movements of the players' lips. Every time I hear a song I can't believe it's the star singing.

Of course, there are some players with lovely voices. I wasn't a bit disappointed in William Powell, Evelyn Brent, Clara Bow, Margaret Livingston, Ronald Col- man, Betty Compson, William Boyd, and George Bancroft. Jennie Schulman.

152 Varet Street,

Brooklyn, New York.

An Appeal to "Dorothy."

Will "Dorothy," of 7, Algar Road, Isle- worth, Middlesex, England, please write to me at once and give her full name? I have a long letter waiting to mail to you, Dorothy, as soon as you send me your last name.

Elinor Garrison Henderson. 521 Puget Street, _ Olympia, Washington.

11

Baclanova Gets a Hand. Rose Boris' letter in a recent PlCTUBB

Pla> me to express mj joj at

finding, at tu>t. some one who fully appre-

- that most wonderful actress, Bada-

It i< very n. I nowadays to lind j

a person able to recognize n

sees it. I have alwaj - I the

many beautiful women on the Amei

; but to my mind none of them with be called

es in the trr.. i the word;

their act:: Produc-

l - bink that tragedy queens and come- diennes can '.'. . and that is their great mi-take. Who" could, tor call Clara Bow's vub. S

s ridiculous attem;

Their undoubted - only due to the fact that the public in general i- norant enough

to admire a pretty face and youthful con- tours more than histrionic talent.

I have heard many intelligent, cultured peop! >,e opinion that Lillian I

and Pauline Fi only two

American actresses who have real talent, and I must say that I agree with them. Baclanova's charm, though totally dif- I from that of Lillian Gish, is just as captivating, and her ability is just as great. Besides this, her personality i- unique. I also agree with Miss Boris that Baclanova as a woman is delightful, ' and I am glad to see that she still be-

- that a woman should look like a woman and not like an ironing board.

In my desire to be just. I must say that my opinion of American actr^ cannot be applied to its actors. H wood can boast a whole handful of really talented actors Lon Chaney, the Barrv- mores, John Gilbert, and Charlie Chaplin can serve as examples. But the height of perfection in acting, in my opinion, has been attained by that marvelous man, Ronald Colman. Could one ask for any- thing better? His ability is so great, and his portrayals so true to life, that he suc- ceeds in making one forget that he is acting. His personal charm is unequaled by any other actor, and his much-talked-of nee is only one of the characteristics of a gentleman.

Baclanova and Colman remind one that there still exist real men and women in the world of flappers and mothers' boys. Miss C. Garcia.

Calle 11— Entre Je I, Havana, Cuba.

Won't Miss Brian Last?

Emphatically I agree with "Just Me," who says that Mary Brian really cannot act. an example of the type who

can "put it over" by doing nothing but just looking sweet, honeylike, and pleas- ing to the eye. But even those who do not favor the little Wendy girl must ad- mit she has "put it over long her popularity will last is another more doubt- ful matter. Joe- A:.

Sydney, Australia.

Ruth Chatterton for Claire Windsor.

A question which, I presume, quite a few other fans would like answer' why the producers are running to Broad- way f r actors and a I have people who are just capable of giving the same characteriza- tions. Take the .van- Bebe Daniels, Richard Barthclmcss, Ronald Colman, at

P -■-ducers . decide we do not wi-h to see Leatrice Joy. Florence ther

Ralston, Claire Windsor, and ^o on, and think they are doing u- a favor by giv- i

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12

tag as, in their stead, such pictorial wash- as Ruth Chatterton. Jeanette Mac- donald, Norma Terns, Marguerite Churchill, and others too numerous to mention.

What motion-picture actress could not give > adequate performances as Ruth Chatterton gives? The majority of them are much more versatile. It doesn't seem : she can play any other parts but society women, and even then she docs not play them half as well as our own Gloria Swanson. Could she play Sadie Thompson or a comedy role? If she can, she i< keeping the fact very dark. 1 will admit some of the stage actresses arc fairly interesting— Kay Francis, for in- Stance but for both looks and acting ability, both in silent and talking pictures, give me the moving-picture actors and actresses and not those from the stage. Ian Barrett.

Montreal, Canada.

Refreshing As Mountain Air.

So much excellence and beauty has been given to the screen that it seems the ultimate has been surpassed and the great- est has already been accomplished time after time. Daily we ask ourselves what more can be left in splendor, achieve- ment, and acting for motion pictures.

Yet the world moves ever onward and carries with it the people who have given us their interpretations of many roles. The king is dead long live the king! That is the spirit of the public, who sees its stars arrive with a flourish and depart into the land of the forgotten, without ac- claim. It is inured to losing those on whom it has fastened its favor. There is always another star to take his place ! Let him go !

There is one star, however, who holds her popularity, who lives in the hearts of those who follow her pictures and love the serene beauty of her performance. Like a breath of mountain air, she comes with the eternal spirit of womanhood in her heart and gives us something we have hungered for. She creates for us a new life, one filled with poetry and romance and glory. She smiles, and the world of trouble vanishes, and the kingdom of dreams is real. She sings, and we have heard the melody of love poured out from a vessel of the rarest purity. She speaks, and we listen for the magic that is her voice, and thrill to it.

To men and women constantly con- fronted witli life's realities, she is the embodiment of youth and beauty. She is Lois Moran ! Helen' Ledbetter.

1041 Goodlet Avenue, Indianapolis, Indiana.

Those Slighted Chorus Girls.

'What is the matter with Douglas Fair- hanks, Jr.? Surely you fans haven't any- thing against him. He has more talent and acting ability than most young men on the screen. Besides, if you are Joan Crawford's fan, it would be no more than ripht for you to support him, too. Joan is a fine actress, and -In- doesn't need any one to till her so, yet she is criti- by must of the people. If you would study Joan you would learn to appi - more.

In the "Hollywood Revue" the ones de- serving the most credit aren't even men- tioned, neither were they treated right. If they had taken the chorus boys and pirls out of the picture it would have been a failure. Yet you never hear any- thing '•aid about them. I really admire them and their work more than